Primerica serves middle-income families in neighborhoods all across North America. We take an educational approach and offer financial tools to help our clients reach their goals. Primerica helps families get the life insurance protection they need at a price they can afford, invest for the future and get out of debt. In addition to life insurance and investments (including retirement accounts), we also offer auto and home insurance, long term care insurance, home security, ID theft defense and legal protection services. Primerica has been in business since 1977 and has a proven track record with over 5 million lives insured and over $52 billion in assets under management. The company is rated A+ by A.M. Best, the oldest and most prominent ratings agency in the insurance industry, is accredited by the Better Business Bureau and is listed on the New York Stock Exchange (PRI). We are privileged to have earned the trust of millions of families because of our commitment to doing what is right for the families we serve.